Bank of America NFC

Interesting strategy to go with MicroSD based card, but to put this into a new battery cover and avoid the issues with ugly stickers on the phone. Unfortunately, will block out non blackberry users and will create challenges as BoFA tries to expand the user base. Replicating the strategy will need deals with each and every manufacturer to build and supply similar covers for their own phones.

Original article from engadget

The choice of blackberry is interesting as it potentially opens up the market for BoFA to enable their corporate commercial cards for this service and provide an interesting enhancement to allow them to position against competition in the extremely competitive space. 


Also interesting is the capability to load multiple cards and to use different cards for different types of expenses ( personal, business etc ).